La saga dei Ceirano

Historical and entrepreneurial events like those of the Ceirano brothers truly shaped the destiny of a city and then an entire nation. Between the late 19th and early 20th centuries, Turin became the cradle of the Italian automobile, and while today only two major, universally recognized brands remain (Fiat and Lancia), during that period there were dozens of four-wheeled pioneers. Among these, the Ceirano brothers undoubtedly stand out, along with the various brands they tirelessly promoted: Welleyes, Rapid, Junior, Itala, SPA, and SCAT.

For a researcher, historian, or enthusiast, it would be truly daunting to unravel the various events of the Ceirano family, but our timely Nino Balestra has finally managed to bring some order to this “mishmash” of industrial and family connections. His meticulousness and insatiable hunger for information have allowed him to complete a new puzzle to be passed down for future generations, so that every small trace of the great Italian history of motoring and locomotion can be a source of inspiration (and pride) for generations to come.