Peugeot 205 Berlina Cabriolet T16 1983/1998 – Le Guide ASI

Product description

If Peugeot owes its current success and affirmation on the market as one of the liveliest generalist brands, it owes the credit almost exclusively to the 205, so much so that that simple number would become a “Sacred Number”.

In the history of the Lion, there is a before and after 205: a before made up of models that struggled to establish themselves, the result of a troubled and difficult corporate history; an after that speaks of significant successes, flattering results, growth, innovation, even a socio-cultural phenomenon, which the 205 was, and not only in France: its many versions have brought together an incredibly diverse and transversal segment of customers, from those who needed a basic, robust and reliable car and found it in the more basic models, to those who instead sought the unique and personalized and indulged in the highly accessorized special series created in collaboration with brands, stylists, artists, and athletes; from those who wanted a second car for the city or for trips out of town and treated themselves to a convertible, to those who did not compromise on performance and enjoyed the aggressiveness of the GTIs, the “little bombs.” All aided by the new instrument that was the soul of 80s consumerism: advertising, varied, colorful, energetic, young and dynamic, which would set a precedent.