La trattativa – La vera storia di come Ford, Alfa Romeo e Fiat cercarono di acquistare la Ferrari e come solo una ci riuscì

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A decade long negotiation. The prize at stake: Ferrari. It’s the fabulous 1960s. Even then, the Maranello based company is already the most famous sports car manufacturer in the world. Its racing team has no rivals. The Prancing Horse is more desirable than ever, and many want a piece of it.

Enzo Ferrari is willing to sell but, of course, on his own terms. What follows is a three-way negotiation full of secrets, revealed here for the first time in all its details.

The author reconstructs every single step of the three negotiations based on original documents never made public before, including confidential papers from Henry Ford II, Alfa Romeo president Giuseppe Luraghi, and lawyer Gianni Agnelli.

A book to be read in one sitting, taking the reader straight into the boardrooms of Ford, Alfa, Fiat and, of course, to Enzo Ferrari’s desk in Maranello.