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Sannia Alessandro

Fiat Duna 1987-1991

The most disastrous marketing error in the history of Fiat


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18,99 Save 5%

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Product description

The Duna was the most disastrous marketing error in the history of Fiat, transforming hopes and convictions in results between the bankruptcy and the grotesque. Nevertheless, from the point of historical view it is a model to rediscover, observing it in one broader International panorama, ranging from Europe to South America. This book tells the whole story, from birth to subsequent evolutions, accompanying it with numerous images and accurate data sheets of each of the versions.  


Product details

9788896796498

Fiat

2018

Brossura
44
19×27
Italiano
70 COL e B/N
Italian cars
DA 16 A 39 euro

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