Car Styling Special Edition- BMW Group Design

Product description

Insights into the design culture of the Bmw Group: an account of the corporate philosophy and culture that give birth to Bmw designs. Interview with Dr. Klaus Draeger, Head of BMW Group’s Development and Purchasing Division; The Paradigm Shift of the 21st Century; Sculptural Design: BMW Motorcycle; Competiton, Art, Passion; Collective Intelligence; Three Design Stages, Understanding, Believing, Seeing; Brand-Specfic Design Strategies: The Legend of the MINI; One Common Philosophy, Different Brand-Specific Strategies; Rolls-Royce, the Unique Brand: Passion for Perfection; Interview with Chris Bangle on the Design Culture of BMW Group and much more…