Alpine: de l’Ambition à la Legende

Product description

This book tells the story of the Alpine brand, the enthusiasm it generated, the men it revealed, its rise to prominence in an industrial group, its slumber and its rebirth.

Founded in 1954, absorbed by Renault in the 1970s and then fallen into disgrace, Alpine today offers a new dynamic within the group.

In a diary form, Serge Bellu recounts the brand’s adventure in a new light. Over the months, he uncovers Alpine’s involvement in the artisanal production of grand touring cars, its increasingly visible involvement in the world of sports cars, and its gradual integration into the Renault group.