Product description
The feeling of being an ‘alfista’ was, and still is for many, a true automotive philosophy that saw the car not simply means of transport but, on the contrary, as an object capable of giving unique and unrepeatable sensations.
Just as unrepeatable were the years when Milan was not only the capital of fashion and design but also and above all of the automobile, thanks to Alfa Romeo and others. An era that now seems light years away with only the Arese Historical Museum and a few other niche concerns keeping alive the memory of that glorious era.
At a time when the car seems to have become Milan’s “public enemy number one”, this book retraces the most significant stages in the long history of the Biscione marque, its extraordinary technological evolution and how it represented the backbone of the city and the very pride of its citizens. The years when Alfa Romeo was Milan.
